At the edge of the world, nature is rough, beautiful yet unforgiving, and a sense of nostalgia pervades. This is a land of mystical sunrises, hidden vallees and rocky cliff faces.
The idea of multi-functional outerwear is conveyed in a very contemporary sense, with an easeful sophistication. In many ways it is a reflection of how we live now together with a summation of ARMA’s heritage and future.
A surreal landscape of carved-out towering rock formations, change color with every sunset.